Remote
South Portland, ME – USA
Hartford, CT – USA
Boston, MA – USA
Full time
JR16938
We believe power is a promise – a shared commitment to be there for others when it matters most.
For more than 65 years, we’ve turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The? Market Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and converts solar and generator installers into Generac customers who resell Generac’s PWRmicro solar and PWRcell 2 energy storage solutions, as well as other Generac ecosystem products (including home standby generators and ecobee smart thermostats).
In this role, the MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support end-market demand.
Territory Coverage: Northeastern United States
Essential Duties and Responsibilities:
+ Identify, engage, and convert solar, storage, and generatorinstallation companies into Generac ecosystem customers
+ Plan?and implement sales strategies to maximize share and margin;effectively differentiate Generac products in competitive sales environments
+ Expandthecustomer base byidentifyingnew partners and developing new customer opportunities
+ Build andmaintainarobustpipeline of new key account opportunities; role is80% new account development and 20% account management
+ Build strong relationships with established key accountsandinternal support teams tofosterlong-term businessgrowth
+ Maintainaccuratesales records, CRM entries, and activity updates to support forecasting and performance tracking
+ Collaboratewith sales and business leadership to developand execute business plans aligned with key account grown initiatives
+ Provide market feedback and competitive intelligence tosales and business leadership
+ Maintainconsistent follow-up on opportunities to drivetimelyand effective closes
+ Communicateeffectivelywith Generacsales team members to ensurea coordinated approach to account acquisition and support
Minimum Qualifications:
+ Bachelor’s Degree in Business, Marketing, or Engineering or equivalent experience
+ 4 years of solar industry experience