We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The Channel Management function at Generac Clean Energy has the overarching goal of guiding, simplifying, and making the building of regional and national sales more efficient & effective. Channel Managers at Generac Clean Energy are leaders expected to run point in identifying regional market priorities, developing sales and marketing strategies and innovative partnership in pursuit of those markets, and continuously looking to improve Sales’ bottom-line performance.
Major Responsibilities
+ Lead cross-functional go-to-market (GTM) and build-the-market (BTM) process resulting in plans and goals for assigned Sales territories, working closely with Product Management, Sales, and Channel Marketing
+ Develop and maintain multi-year regional GTM strategies for all relevant Generac Clean Energy products, including energy storage, PV inverters, and load management solutions
+ Develop product-oriented market operating models to identify high-potential market opportunities where Generac Clean Energy products are most competitive, and regularly update those models to ensure resources are focused on the best growth opportunities
+ Work with Sales to define sales goals for each target market that takes into consideration local market intelligence, existing dealer strength, and new dealer targets
+ Collaborate with Product Management and Channel Marketing to develop market-specific value propositions that supplement product-specific value propositions, and work with Marketing to develop sales collateral incorporating those value propositions
+ Work with Sales and Channel Marketing on dealer acquisition strategies and programs to pursue target dealers in target markets, and advising Channel Marketing on broader dealer recruitment objectives
+ Work with Consumer Marketing to develop advertising and lead-generation programs that build homeowner demand in target markets, and working with Sales to prioritize which dealers will receive leads
+ Identify and pursue regional marketing partnerships that strengthen Generac Clean Energy’s competitive position in target markets, focused on accelerating sales growth in those m