We believe power is a promise – a shared commitment to be there for others when it matters most.
For more than 65 years, we’ve turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
As the Senior Channel Marketing Manager for Generac Solar & Storage, you will be the primary architect of our growth engine for residential energy solutions. Your mission is to build a loyal network of solar installers and contractors. This role is responsible for the end-to-end dealer lifecycle, from high-impact recruitment campaigns for our microinverter and home battery solutions to the long-term activation of our existing partner network.
While our primary focus is direct engagement with dealers, you will also strategically partner with our distribution network as a key path to market, leveraging those channels to broaden our reach and ensure seamless product availability. You will bridge the gap between product innovation and field execution, ensuring our installers and field sales teams have the high-velocity tools they need to win.
Responsibilities:
Dealer Recruitment & Onboarding
+ Lead the charge in identifying and attracting high-quality solar installers, electrical contractors, and home improvement pros.
+ Design multi-channel outbound recruitment campaigns (digital, direct, and event-based) that move prospects from initial interest to signed, trained, and active installers.
+ Develop and manage the “Path to Market” strategy, ensuring a friction-free onboarding experience that gets new dealers to their first installation quickly.
Account Activation & “Share of Wallet” Growth
+ Create “Always-On” marketing programs that drive dealers to lead with the full Generac ecosystem (Solar + Storage + Generators).
+ Manage the Go-to-Market (GTM) calendar, including trade show strategy, PR/thought leadership, and digital content that keeps Generac top-of-mind for the installer community.
+ Channel Integration: Partner with key distributors to execute joint marketing initiatives, using their footprint as a secondary channel to recruit and educate dealers at the local level.
Product-to-Sales Enablement
+ Collaborate with Product Management to translate technical innovations (microinverters, battery solutions, and load management) into “high-power” sales tools.
+ Equip the field sales team with the assets they need-per