We believe power is a promise – a shared commitment to be there for others when it matters most.
For more than 65 years, we’ve turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Vice President of Marketing for Generac Home is a senior commercial leader responsible for building and executing a modern, data-driven marketing strategy that accelerates growth across the residential portfolio. We are seeking a highly experienced and visionary VP that has worked with long sales cycle, high cash outlay and/or financed categories, is comfortable with change and with building and growing teams and capability, has proven ability to balance the needs of multiple stakeholders, and has the business and marketing skills to elevate our brands and products through business and marketing strategy and execution. Operating within a highly matrixed environment, this leader will partner closely with General Managers, Sales, Product Management, and Corporate Marketing to create a unified and scalable go-to-market approach across channels and product lines.
Job Duties:
+ Lead the transformation of Generac Home from a group of hardware-oriented marketers into an organization that delivers solutions and customer experiences across an integrated ecosystem of products and solutions. Capitalize on the development of a single home energy solution marketplace and articulate how Generac can solve significant energy problems and deliver delightful experiences to consumers around the country.
+ Develop and continuously optimize clearly defined consumer and channel partner full lifecycle experiences to be used by members of the broad organization as true north when developing products and experiences. Ensure consistent messaging across all solutions delivered through a wide variety of touch points without fragmentation. Drive cross-portfolio positioning to increase multi-product adoption and customer lifetime value.
+ Work with Corporate Marketing to evolve the Generac brand into a unified, modern residential energy brand across legacy and emerging categories – partner with centralized brand, PR, and communications teams to ensure high-impact execution.
+ Lead the teams to define the commercial strategy and execution for new product launches and implement the newly developed commercial staged gate innovation process. Deliver new pro